Let’s approach your next adventure together.

Because you want it done right.

Let’s Chat

Hello! I’m Sherri – a specialist in producing strategic events and planning exceptional travel for clients who are looking for something extraordinary. If you want to take your idea to the next level, then you are in the right place.

About Me

My Specialties

Events

Creating WOW.

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Travel

Building Memories.

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Event Portfolio

Trothe

Launching a wine label in the midst of Covid-19 lockdowns is a new adventure. This requires building loyalty and interest through engaging social media, interesting …

Klipsun

Klipsun Vineyard has earned the reputation as one of Washington’s “First Growth” vineyards, and for over 30 years has grown some of Washington state’s best …

Auction of Washington Wines

This project is about raising awareness and promoting Washington state’s flourishing wine industry while raising funds for partners such as Seattle Children’s Hospital and the …

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Notable Achievements

Stat 1

Spearheaded a rebranding effort to drive increased online awareness by 18% in one year, repositioning the organization from a locally-branded entity to a more prestigious nationally recognized event.

Stat 2

Realized over $15 million in private and corporate giving through the development and implementation of a single creative procurement campaign and innovative fundraising challenge program, which continued to raise additional funds over subsequent years.

Honest Reviews

Sherri has a keen understanding of the Washington wine market which reaches beyond the numbers. She knows how to bring the right consumer to the brand in a personal way.

Steve Burns – Partner at O’Donnell Lane LLC

Her deep understanding of fundraising gives her the ability to create an event from the perspective necessary to be both entertaining and beautiful as well as effective in allowing us to reach our fundraising goals.

Kristin N – Philanthropy Executive

Let’s get to know each other

Because working with me is personal

I was born and raised in the foothills of the Smoky Mountains in East Tennessee and after earning a degree in Marketing from the University of Tennessee (Go Vols!) I found myself with a bad case of wanderlust. Fortunately, I was awarded the opportunity to travel around the country working with colleges and universities as a consultant to Panhellenic & IFC Councils. After a full year of amazing experiences, I headed west and fell in love, with both a man and Seattle.

These days my time is split between Seattle and the Arizona desert. My boys have flown the coop so I prioritize any time I can get with them, but while they are off becoming amazing young adults, I crave regular therapy sessions on the tennis court and fill in the gaps with golf, cooking, Mahjong and of course, travel.

I’m grateful. I wake up each day and work with amazing professionals who I call friends. Together, we have achieved goals that others thought were ludicrous. I watched and learned from some great leaders and am proud to have been able to mentor a few aspiring young students along the way. As a result, I’m blessed to have a long-standing network that I call on regularly to partner on projects or bring to client conversations.

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